This task required carrying out a heuristic evaluation of a website by Jakob Nielsen. There has website that has been selected was Adidas. This website is a great brand that sells variety of products of sports for customer to enjoy it. The type of products that sells in this website is shirt, pants, bag, cap and many more. However, this brand also has become the focus to the public but not only in Malaysia but also in the other countries.
Web Evaluation
Visibility On System Status
The system should always keep users informed about what is going on, through appropriate feedback with reasonable time. It means that when a user interacts with your site, they need some sort of visual cue indicating that the system is working or that what they’ve done is either correct or incorrect. There’s nothing more frustrating than clicking on a button and not getting some sort of immediate feedback or response that something is, in fact, happening. For example, to register in Adidas we have to complete the form in order to submit it. After user have complete the form it will came out a message tell user have success to register the form.
Match Between System And The Real World
A website about medical information is not going to benefit from big flash graphics and jargon. The elements and terms used within Web site should match those used in the real world as closely as possible. Adidas website is used the language that is many user can understand. It is not used simple message language like Ori, run, and others.
User Control And Freedom
Undo and redo operations will let users recover from their mistakes and will encourage them to explore the website without the fear of doing any damage. It is also talking about the navigation and items to help a user to find his / her way through the site, to find a page or product, or to find the way back if they accidentally clicked on the wrong button or link. In the website Adidas, there is example of user control and freedom such as when user wants to go back at the menu before they open the current page they will click the back button at the top.
Consistency And Standard
User control, icons, terminology and error messaging should be consistent throughout the interface. The local navigation bar is usually displayed on the left of a page. Users may find it inconvenient and annoying, if the bar is moved to the right side and most of the users know that blue underlined text represents a hyperlink. For example, the link Shoes have the same link as Sport in website for Adidas. The solution for this problem is developer can put the all the Sports link into Shoes link so it doesn't have many link to the same page.
Error Prevention
Preventing error from a website can help users recover from an error by giving a detail description of what the error is, why it occurred, and possible solutions for recovering from the error. How often did you fill out a form or sign in, wondering why it would not let you continue with your log in just because your fill out an invalid email address. Therefore it is important that your website has clear labels and shows which items need to be selected or filled out so that these errors don’t happen in the first place.
Recognition Rather Than Recall
Make objects, actions, and options easily recognizable and understandable. The icon in the Adidas website is not much but it is used icon image for shoes, shirt and other accessories. It’s also has button list for user to know what they looking for more specific. It is important to understand the task of the user at hand, and to ensure that all relevant information is on the same screen / same page, so that a user does not have to click between pages or windows to find out what they wanted, potentially giving up in frustration and going to the competition.
Flexibility And Efficiency Of Use
Flexibility and efficiency of use mean when user open the website often they will find that the website has short cuts or quick link. Adidas website has quick link on the left if user wants to finds item quickly. It also has quick links for contact number for every page if user wants to ask something about anything they don’t know.
Help User Recognize, Diagnose, And Recover From Errors
Help users recognize, diagnose, and recover from errors is about errors that cannot be prevented at times, for example non-validating forms. To register in Adidas we have to complete the form in order to submit it. If the form is not complete, it will tell what we have to complete it. It letting user know immediately that what they've entered and show them where the problem is.
Help And Documentation
Creating systems that are intuitive and help the users navigate through the task at hand without the need for additional help. This website already has advanced searches but it doesn’t have a help icon. It is hard for user if they don’t understand what they are doing. The solution is developer have to provide help icon at the form register.
CONCLUSION
Adidas website that has chosen has its own style in criteria. There has own characteristic of Adidas that use the elements that available to attract user to visit the website. The website has advantages that is more like ease of use, screen design, aesthetics, mapping, cognitive load and also knowledge space compatibility visibility of system status, match between system and the real world, user control and freedom and many more because their ways to combined all together the heuristic evaluation to make it more stylish and well manners. Furthermore, the designer are should take a note to include more elements of the media so that users do not feel bored easily when exploring the website.
Match Between System And The Real World
A website about medical information is not going to benefit from big flash graphics and jargon. The elements and terms used within Web site should match those used in the real world as closely as possible. Adidas website is used the language that is many user can understand. It is not used simple message language like Ori, run, and others.
User Control And Freedom
Undo and redo operations will let users recover from their mistakes and will encourage them to explore the website without the fear of doing any damage. It is also talking about the navigation and items to help a user to find his / her way through the site, to find a page or product, or to find the way back if they accidentally clicked on the wrong button or link. In the website Adidas, there is example of user control and freedom such as when user wants to go back at the menu before they open the current page they will click the back button at the top.
Consistency And Standard
User control, icons, terminology and error messaging should be consistent throughout the interface. The local navigation bar is usually displayed on the left of a page. Users may find it inconvenient and annoying, if the bar is moved to the right side and most of the users know that blue underlined text represents a hyperlink. For example, the link Shoes have the same link as Sport in website for Adidas. The solution for this problem is developer can put the all the Sports link into Shoes link so it doesn't have many link to the same page.
Error Prevention
Preventing error from a website can help users recover from an error by giving a detail description of what the error is, why it occurred, and possible solutions for recovering from the error. How often did you fill out a form or sign in, wondering why it would not let you continue with your log in just because your fill out an invalid email address. Therefore it is important that your website has clear labels and shows which items need to be selected or filled out so that these errors don’t happen in the first place.
Recognition Rather Than Recall
Make objects, actions, and options easily recognizable and understandable. The icon in the Adidas website is not much but it is used icon image for shoes, shirt and other accessories. It’s also has button list for user to know what they looking for more specific. It is important to understand the task of the user at hand, and to ensure that all relevant information is on the same screen / same page, so that a user does not have to click between pages or windows to find out what they wanted, potentially giving up in frustration and going to the competition.
Flexibility And Efficiency Of Use
Flexibility and efficiency of use mean when user open the website often they will find that the website has short cuts or quick link. Adidas website has quick link on the left if user wants to finds item quickly. It also has quick links for contact number for every page if user wants to ask something about anything they don’t know.
Help User Recognize, Diagnose, And Recover From Errors
Help users recognize, diagnose, and recover from errors is about errors that cannot be prevented at times, for example non-validating forms. To register in Adidas we have to complete the form in order to submit it. If the form is not complete, it will tell what we have to complete it. It letting user know immediately that what they've entered and show them where the problem is.
Help And Documentation
Creating systems that are intuitive and help the users navigate through the task at hand without the need for additional help. This website already has advanced searches but it doesn’t have a help icon. It is hard for user if they don’t understand what they are doing. The solution is developer have to provide help icon at the form register.
CONCLUSION
Adidas website that has chosen has its own style in criteria. There has own characteristic of Adidas that use the elements that available to attract user to visit the website. The website has advantages that is more like ease of use, screen design, aesthetics, mapping, cognitive load and also knowledge space compatibility visibility of system status, match between system and the real world, user control and freedom and many more because their ways to combined all together the heuristic evaluation to make it more stylish and well manners. Furthermore, the designer are should take a note to include more elements of the media so that users do not feel bored easily when exploring the website.



